Blog

Goodbye 2014 and Welcome 2015!

Hello friends!  It's hard to believe Ele Story had its first year of being on the market this past year in 2014...it was a year of much learning and growing, discovering and trusting (because all o...

When in Fall, think Spring :)

Yes, in the fashion world, Fall is surely a sign of the next spring season to come. :)  I cannot believe we are already behind in our spring 2015 collection, and it's only early October!  It has be...

we heart SF

We did another back-to-back weekend shows at SF Fort Mason, and then Hayes Valley the next day.  Again, met a lot of wonderful people and made new friends with fellow artists too!  I was really ne...

Inspiration

It's not every day that you feel appreciated and that what you do is meaningful.  A few bumps along the road and sometimes you wonder what your purpose is in life (maybe a bit melodramatic haha) : ...

Happy 1 month Anniversary!

Hello there--eek!  Apologies--I have been so bad about blogging!  Well, it has been a whirlwind of events, not to mention 3 back to back weekend shows! But I wanted to say, today marks the 1 mon...

mother's day with mommy and daughter

my favorite mother's day moment was this past Sunday, I was really missing my mom, so hubby took me and our daughter all the way to my mom's cemetery in Los Gatos (about 45 min drive) so I can have...

The Proof: my very first Ele Story book… : )

Hi world!  I thought I'd post a quick update of the 2nd proof of our lookbook that we got from the printer yesterday…it's been a couple of weeks' work putting the catalog together, and we hope that...

Would you like a sneaky peek?

I finally got some photos compiled from the photoshoot 3 weekends ago now…my friend Melissa Fuller did such an amazing job with the girls and the photos--I honestly had the hardest time picking whi...

Fall/Winter 2014 photoshoot!

Hi friends--I was up at the crack of dawn (ok, for me on a Sunday, 7:30 is the crack of dawn) this morning to get myself and my 38 pieces of garments up to San Francisco for a photoshoot extravagan...

Ruffles and Bows

It has been too long, friends!  The past few months have been insanely busy!  Since around Christmas time last year, I have been not only designing for Fall/Winter of this year (2014!), but also fi...