Blog

Going Back to Our Roots Part 1: A Special Anniversary Collection

Get ready - something BIG is coming! For our anniversary next month, we are launching our first ever PLAY collection, featuring the softest organic cotton knits with exclusive EleStory prints. We c...

The Love Story Behind EleStory: Judy and Craig's Journey

A little known fact about EleStory is that my husband Craig is actually the CEO and founder of our business, and the reason this business was able to get off the ground in the first place.

Worth the Wait: Autumn Bloom 🍂 (& what we've been up to)

Our Autumn Bloom 🍂 collection is finally here...and I couldn't be more proud for you to see these. If you've been following us for a while, you may have known that I took a personal break earlier ...

The Adventure of a Lifetime (& some travel tips with the littles!)

Last month, when my husband suggested taking the girls to Japan for two weeks, I immediately shut down the idea. In my mind, the best age to start travel internationally with kids is when they tur...

Caris' Swanky Birthday Soirée

Our little Caris is turning THREE soon! We celebrated with a very Swan-ky Birthday Soirée with some of our friends, at the same little garden that big sis had her birthday just 3 years ago (where w...

Little Clara's Miracle

When Rebecca first reached out to me back in May with her little girl Clara's heartbreaking story, asking if EleStory would consider sending her some dresses, the answer was a very simple "Yes."

A Motherhood Story: Melissa Gayles

My friendship with Mel formed very quickly and easily. She was sweet, genuine and kind, beautiful and funny, talented, and very giving of herself (oh and did I mention that she is also drop-dead g...

Magic in the ❄️ Winter ❄️

As we approach a new season, I have been reflecting on how much this past year and a half has been a season of isolation and uncertainty for our family, and created in us a desire for change. Our ...

Most Beautiful Neutral: Antique Lace

It's hard to believe that over a year ago, as I was finalizing the design and preparing the materials to make our Antique Lace collection, when the world shut down. Our team had worked so hard on ...

Ethereal Butterfly...celebrating a new beginning

I've been dreaming of what has now become the Ethereal Butterfly collection for quite a while now. Like most of my design process, the idea brews in my mind for a while until I can get it down on ...