When in Fall, think Spring :)

Yes, in the fashion world, Fall is surely a sign of the next spring season to come. :)  I cannot believe we are already behind in our spring 2015 collection, and it's only early October!  It has been 2 weeks since I returned from a textile fair, and I have been brainstorming ideas for our new collection--not only for girls, but possibly a brand new boys' line!  This is most definitely my favorite part of the "job"--designing!  I can get so lost in just looking at fabrics though, so thankfully I have some silhouettes that are true and tested that can inform the designs.  So wish me luck!  

In the next 3 months, we hope to launch our next collection (not sure we will call it spring/summer 2015--maybe I will give it a name instead) and see where it takes Ele Story.  Success is definitely not guaranteed, so we do really appreciate your support and encouragement along the way. : )

Here's a snapshot of the fabric pile I have been buried under...not too glamorous, eh?  

By the way, I am in love with this fabric designer melody miller--such an inspiration to me, she started her fabric business Cotton and Steel by herself and just launched her first Spring collection which is a collaboration between her and 4 other talented designers in the industry.  Made me tear up reading about their story, perhaps b/c it resonated with the Ele Story.