Fall in Love with our Swiss Dot Collection
Hi EleStory friends...it has been a long while since we have launched any clothing collections. Because of the pandemic, we have had to make some difficult decisions with our business, including pivoting to making masks (new territory) and nixing a couple of our Summer releases. But, I know that it is for the best and I cannot wait to show you those releases in the coming year.
This Fall, I am both nervous and excited to debut this Swiss Dot collection, which was actually designed a year ago but I decided to push back the release in order to tweak the fit to make it even better - plus we already had 7 other collections that we were also launching, and baby C was coming soon. I love this design so much myself and even wore it for my maternity shoot last Fall (see some photos HERE)...and now, in spite of the pandemic, we have decided to make a very limited run of these Swiss Dot dresses with our San Francisco team. I really hope you will love it as much as I do.
I wanted this collection to be a classic EleStory piece, like many of my designs - I wanted it to be timeless and something that will be cherished and passed down. The inspiration for this Swiss Dot collection was an old photograph I had stumbled upon years ago of a vintage wedding gown from the 1940's that I fell in love with. I no longer have the photograph but it is etched into my mind: the way the swiss dots on the lace danced playfully in the sunlight. The drape of this garment is just stunning and elegant. I cannot wait for you to see it in real life.
Special thanks to the talented Melissa Loren @_melissaloren_ and the most beautiful mommy and daughter duo @lauragreco23 for modeling my designs. Flower crown courtesy of @masonandharlow.
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