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San Francisco dream photo shoot

San Francisco dream photo shoot

We had an incredible time teaming up with Vivian from High Tea Photography (also a fellow mompreneur local to the SF bay area) last week to shoot some of our fresh-off-the sewing machine designs!  ...

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The Evolution of the Ele Story jacket...

With the brand new release of our Fresh as Spring jackets, I am brought back in time to how the first Ele Story jacket came about, and how it evolved from my love of jackets, to now having a kids' ...

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Get inspired.

I came across this quote just yesterday as I was going back to doing what I love (before starting a kids' line, I used to sit for hours in front of the computer reading my favorite bloggers and p...

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Goodbye 2014 and Welcome 2015!

Hello friends!  It's hard to believe Ele Story had its first year of being on the market this past year in 2014...it was a year of much learning and growing, discovering and trusting (because all o...

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When in Fall, think Spring :)

Yes, in the fashion world, Fall is surely a sign of the next spring season to come. :)  I cannot believe we are already behind in our spring 2015 collection, and it's only early October!  It has be...

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we heart SF

We did another back-to-back weekend shows at SF Fort Mason, and then Hayes Valley the next day.  Again, met a lot of wonderful people and made new friends with fellow artists too!  I was really ne...

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Inspiration

It's not every day that you feel appreciated and that what you do is meaningful.  A few bumps along the road and sometimes you wonder what your purpose is in life (maybe a bit melodramatic haha) : ...

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Happy 1 month Anniversary!

Hello there--eek!  Apologies--I have been so bad about blogging!  Well, it has been a whirlwind of events, not to mention 3 back to back weekend shows! But I wanted to say, today marks the 1 mon...

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mother's day with mommy and daughter

my favorite mother's day moment was this past Sunday, I was really missing my mom, so hubby took me and our daughter all the way to my mom's cemetery in Los Gatos (about 45 min drive) so I can have...

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The Proof: my very first Ele Story book… : )

Hi world!  I thought I'd post a quick update of the 2nd proof of our lookbook that we got from the printer yesterday…it's been a couple of weeks' work putting the catalog together, and we hope that...

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