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Fall/Winter 2014 photoshoot!

Hi friends--I was up at the crack of dawn (ok, for me on a Sunday, 7:30 is the crack of dawn) this morning to get myself and my 38 pieces of garments up to San Francisco for a photoshoot extravagan...

Ruffles and Bows

It has been too long, friends!  The past few months have been insanely busy!  Since around Christmas time last year, I have been not only designing for Fall/Winter of this year (2014!), but also fi...

Did you spot the spotted elephant?

Had a pretty crazy but fun weekend at the LA Renegade--so wiped, but so happy to have met such enthusiastic new Ele Story fans!  It was our first fair in LA and it was a great experience!  Thank yo...

Ele Story at SF Bazaar!

Hi friends--I hope you had a great weekend!  Hubby and I are a bit wiped from this weekend's festivities, but for good reason!  We were a part of the SF Bazaar this past weekend, and it was a great...

My little flower girl :)

Some good friends of ours recently asked us if June would be their flower girl for their wedding next month, and I enthusiastically said, "Yes!"  The truth is, I had always wished my parents would ...

Fall/Winter 2014 already?

Starting a new design for Fall/Winter 2014...crazy!  My mind is still in the summer.  So, in all honestly, I shouldn't even be blogging right now, since I'm feeling rather sick.  In fact, I'm takin...

Our littlest model to date!

  Meet baby M, everyone!  I couldn't wait to share this adorable little baby with you, in our best selling Tie-A-Bow dress in chambray!  Little M just turned 12 months and her parents have graciou...

So now what? Some post trade show ramblings...

  this is us excited before our show!   Ever since we got back from an exciting trip to New York City, to participate at a kids' trade show called ENK (in my previous post), hubby and I have bo...

Ele Story's First Trade Show

After our three day New York show, Ele Story will be in more than a dozen boutiques around the globe.  Yay! Ele Story - Classic Children's Clothing Reimagined

It's really happening!

"We're doing it!"  Hubby and I say this to each other every night, without fail in the last 3.5-4 months, as we head to bed completely exhausted from our day, and all night of working on what we ...