Blog
Ele Story is coming to Chicago! Chicago has a special place in our hearts. That's where hubby and I met in college almost 16 years ago, and now, 10 years in our marriage with our little girl, we ...
Read moreHey May...are you already here? I cannot believe how quickly 2015 is going by. May has become a month full of reminiscing. Some sad memories, some bitter sweet, but for the most part time has b...
Read moreHumble Beginnings (and many tears and sweat later)
I have to admit, I am only human, and some days are just plain hard. In fact, I think this past week was just rough. I can't explain why it was especially so. I was just fatigued, burned out. I...
Read moreSan Francisco dream photo shoot
We had an incredible time teaming up with Vivian from High Tea Photography (also a fellow mompreneur local to the SF bay area) last week to shoot some of our fresh-off-the sewing machine designs! ...
Read moreThe Evolution of the Ele Story jacket...
With the brand new release of our Fresh as Spring jackets, I am brought back in time to how the first Ele Story jacket came about, and how it evolved from my love of jackets, to now having a kids' ...
Read moreI came across this quote just yesterday as I was going back to doing what I love (before starting a kids' line, I used to sit for hours in front of the computer reading my favorite bloggers and p...
Read moreGoodbye 2014 and Welcome 2015!
Hello friends! It's hard to believe Ele Story had its first year of being on the market this past year in 2014...it was a year of much learning and growing, discovering and trusting (because all o...
Read moreYes, in the fashion world, Fall is surely a sign of the next spring season to come. :) I cannot believe we are already behind in our spring 2015 collection, and it's only early October! It has be...
Read moreWe did another back-to-back weekend shows at SF Fort Mason, and then Hayes Valley the next day. Again, met a lot of wonderful people and made new friends with fellow artists too! I was really ne...
Read moreIt's not every day that you feel appreciated and that what you do is meaningful. A few bumps along the road and sometimes you wonder what your purpose is in life (maybe a bit melodramatic haha) : ...
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